/* ===== Emelina Aviléz Díaz — Hoja de estilos de marca ===== */
:root{
  --rosa:#D4437E;
  --rosa-2:#E85A9A;
  --rosa-light:#F4C0D1;
  --rosa-bg:#FBEAF0;
  --rosa-tint:rgba(212,67,126,.10);
  --rosa-tint2:rgba(212,67,126,.04);
  --rosa-dark:#72243E;
  --negro:#141414;
  --texto:#2c2c2c;
  --texto2:#6a6a6a;
  --gris:#f7f7f7;
  --gris2:#eaeaea;
  --blanco:#ffffff;
  --verde-wa:#25D366;
  --radio:16px;
  --max:1080px;
  --sans:'Poppins',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:var(--sans);color:var(--texto);background:#fff;line-height:1.6;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{text-decoration:none;color:inherit}

/* Iconos SVG (reemplazan a los emojis) */
.icon{width:1em;height:1em;display:inline-block;vertical-align:-.125em;fill:none;stroke:currentColor;stroke-width:2;stroke-linecap:round;stroke-linejoin:round;flex-shrink:0}
.icon-s{width:1em;height:1em;display:inline-block;vertical-align:-.125em;fill:currentColor;flex-shrink:0}

/* Animaciones */
@media (prefers-reduced-motion: no-preference){
  @keyframes rise{from{opacity:0;transform:translateY(24px)}to{opacity:1;transform:translateY(0)}}
  @keyframes slideword{from{opacity:0;transform:translateY(40px)}to{opacity:1;transform:translateY(0)}}
  @keyframes marquee{from{transform:translateX(0)}to{transform:translateX(-50%)}}
  @keyframes pulse-ring{0%{transform:scale(1);opacity:.5}100%{transform:scale(1.4);opacity:0}}
  @keyframes float-badge{0%,100%{transform:translateY(0)}50%{transform:translateY(-8px)}}
  .anim-rise{opacity:0;animation:rise .7s cubic-bezier(.2,.8,.2,1) forwards}
  .d1{animation-delay:.05s}.d2{animation-delay:.15s}.d3{animation-delay:.28s}.d4{animation-delay:.42s}.d5{animation-delay:.55s}
  .word{display:inline-block;opacity:0;animation:slideword .6s cubic-bezier(.2,.9,.2,1) forwards}
  .float-badge{animation:float-badge 4s ease-in-out infinite}
}

/* Nav */
.nav{display:flex;align-items:center;justify-content:space-between;padding:16px 32px;position:sticky;top:0;background:rgba(255,255,255,.92);backdrop-filter:blur(10px);z-index:50;border-bottom:.5px solid var(--gris2)}
.nav-logo{font-family:'Playfair Display',Georgia,serif;font-size:27px;font-weight:800;color:var(--negro);letter-spacing:.01em;line-height:1}
.nav-logo b{color:var(--rosa);font-weight:800}
.nav-links{display:flex;gap:24px;font-size:18px}
.nav-links a{color:var(--texto2)}
.nav-links a:hover{color:var(--rosa)}
.nav-cta{background:var(--rosa);color:#fff;font-size:14px;padding:10px 20px;border-radius:30px;border:none;cursor:pointer;font-weight:500;display:inline-flex;align-items:center;gap:7px}
.nav-toggle{display:none;background:none;border:none;font-size:24px;cursor:pointer;color:var(--negro)}

/* Botones */
.btn-primary{background:var(--rosa);color:#fff;font-size:14px;padding:14px 28px;border-radius:32px;border:none;cursor:pointer;font-weight:500;display:inline-block;transition:transform .15s}
.btn-primary:hover{transform:translateY(-2px)}
.btn-secondary{background:transparent;color:var(--rosa);font-size:14px;padding:13px 24px;border-radius:32px;border:1.5px solid var(--rosa);cursor:pointer;font-weight:500;display:inline-block}
.btn-wa{background:var(--verde-wa);color:#fff;font-size:14px;padding:14px 24px;border-radius:32px;border:none;cursor:pointer;font-weight:500;display:inline-flex;align-items:center;gap:8px}

/* Hero */
.hero{position:relative;overflow:hidden;padding:48px 32px 0;background:linear-gradient(180deg,#fff,var(--rosa-bg) 130%)}
.hero-glow{position:absolute;width:520px;height:520px;border-radius:50%;background:radial-gradient(circle,rgba(232,90,154,.18),transparent 65%);top:-130px;right:-130px;pointer-events:none}
.hero-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:36px;align-items:center;max-width:var(--max);margin:0 auto;position:relative;z-index:2}
.hero-pill{display:inline-flex;align-items:center;gap:7px;background:#fff;border:.5px solid var(--rosa-light);color:var(--rosa-dark);font-size:11px;font-weight:500;padding:7px 14px;border-radius:30px;margin-bottom:20px;letter-spacing:.03em}
.hero-pill .dot{width:6px;height:6px;border-radius:50%;background:#22c55e;position:relative}
.hero-pill .dot::after{content:'';position:absolute;inset:-3px;border-radius:50%;border:1px solid #22c55e;animation:pulse-ring 2s ease-out infinite}
.hero h1{font-size:42px;font-weight:600;line-height:1.08;color:var(--negro);margin-bottom:18px;letter-spacing:-.02em}
.hero h1 .em{color:var(--rosa);position:relative;white-space:nowrap}
.hero h1 .em::after{content:'';position:absolute;left:0;bottom:2px;height:8px;width:100%;background:var(--rosa-light);opacity:.5;z-index:-1;border-radius:4px}
.hero-sub{font-size:15px;color:var(--texto2);line-height:1.7;margin-bottom:26px;max-width:470px}
.hero-btns{display:flex;gap:12px;flex-wrap:wrap;margin-bottom:30px;align-items:center}
.hero-stats{display:flex;gap:28px;padding-top:22px;border-top:.5px solid var(--rosa-light)}
.stat-num{font-size:26px;font-weight:600;color:var(--negro);line-height:1;letter-spacing:-.02em}
.stat-num b{color:var(--rosa)}
.stat-lbl{font-size:11px;color:var(--texto2);margin-top:5px;line-height:1.3}
.hero-visual{position:relative}
.photo-frame{position:relative;border-radius:24px;overflow:hidden;aspect-ratio:4/5;background:linear-gradient(155deg,#FBEAF0,#E85A9A 75%,#D4437E)}
.photo-frame img{width:100%;height:100%;object-fit:cover;object-position:center top}
.photo-tag{position:absolute;bottom:0;left:0;right:0;padding:20px;background:linear-gradient(transparent,rgba(114,36,62,.92))}
.photo-tag .n1{font-size:17px;font-weight:600;color:#fff}
.photo-tag .n2{font-size:12px;color:rgba(255,255,255,.85);margin-top:2px}
.fcard{position:absolute;background:#fff;border-radius:14px;padding:12px 15px;box-shadow:0 8px 28px rgba(114,36,62,.14)}
.fcard-1{top:22px;right:-16px}
.fcard-2{bottom:96px;left:-20px}
.fc-top{display:flex;align-items:center;gap:7px;margin-bottom:3px}
.fc-ico{width:24px;height:24px;border-radius:7px;background:linear-gradient(135deg,var(--rosa-tint),var(--rosa-tint2));display:flex;align-items:center;justify-content:center;color:var(--rosa);font-size:13px}
.fc-big{font-size:17px;font-weight:600;color:var(--negro);line-height:1}
.fc-lbl{font-size:10px;color:var(--texto2)}

/* Marquee */
.marquee-band{background:var(--negro);padding:16px 0;overflow:hidden;white-space:nowrap;margin-top:52px}
.marquee-track{display:inline-flex;animation:marquee 24s linear infinite;will-change:transform}
.marquee-track span{font-size:15px;font-weight:500;color:#fff;padding:0 26px;display:inline-flex;align-items:center;gap:26px}
.marquee-track span::after{content:'●';color:var(--rosa);font-size:8px}

/* Secciones */
.section{padding:60px 32px;max-width:var(--max);margin:0 auto}
.section.alt{background:linear-gradient(155deg,#FAD2E6 0%,#F3AED2 60%,#EE93C4 100%);max-width:100%}
.section.alt .inner{max-width:var(--max);margin:0 auto}
.eyebrow{display:inline-flex;align-items:center;gap:8px;font-size:13px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--rosa);margin-bottom:12px}
.eyebrow::before{content:'';width:24px;height:1px;background:var(--rosa)}
.section h2{font-size:28px;font-weight:600;color:var(--negro);margin-bottom:10px;line-height:1.18;letter-spacing:-.02em;max-width:620px}
.section .sub{font-size:14px;color:var(--texto2);margin-bottom:32px;max-width:560px;line-height:1.6}
.section h3{font-size:17px;font-weight:600;color:var(--negro);margin:22px 0 8px}
.section p{font-size:14px;color:var(--texto2);line-height:1.75;margin-bottom:14px;max-width:680px}
.breadcrumb{font-size:14px;color:var(--texto2);padding:14px 32px;max-width:var(--max);margin:0 auto;font-family:monospace}
.breadcrumb b{color:var(--rosa);font-weight:400}

/* Metrics */
.metrics{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--rosa-light);border-radius:18px;overflow:hidden}
.metric{background:#fff;padding:28px 22px;text-align:center;transition:background .2s}
.metric:hover{background:var(--rosa-bg)}
.metric-n{font-size:38px;font-weight:600;color:var(--negro);line-height:1;letter-spacing:-.03em}
.metric-n b{color:var(--rosa)}
.metric-d{font-size:12px;color:var(--texto2);margin-top:8px;line-height:1.4}

/* Servicios */
.svc-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.svc{position:relative;border:.5px solid var(--gris2);border-radius:18px;padding:24px;cursor:pointer;overflow:hidden;transition:transform .2s,border-color .2s;background:#fff}
.svc:hover{transform:translateY(-4px);border-color:var(--rosa-light)}
.svc::before{content:'';position:absolute;top:0;left:0;height:3px;width:0;background:var(--rosa);transition:width .3s}
.svc:hover::before{width:100%}
.svc-num{font-size:11px;color:var(--rosa-light);font-weight:600;font-family:monospace;position:absolute;top:20px;right:22px}
.svc-ico{width:42px;height:42px;background:linear-gradient(135deg,var(--rosa-tint),var(--rosa-tint2));border-radius:12px;display:flex;align-items:center;justify-content:center;margin-bottom:16px;font-size:19px;color:var(--rosa)}
.svc-t{font-size:15px;font-weight:600;color:var(--negro);margin-bottom:7px}
.svc-d{font-size:12px;color:var(--texto2);line-height:1.55;margin-bottom:14px}
.svc-go{font-size:12px;color:var(--rosa);font-weight:500}

/* Casos */
.cases-strip{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.case{border-radius:18px;overflow:hidden;border:.5px solid var(--gris2);transition:transform .2s;background:#fff}
.case:hover{transform:translateY(-4px)}
.case-top{padding:18px 20px;background:var(--negro)}
.case-city{font-size:10px;font-weight:600;text-transform:uppercase;letter-spacing:.08em;color:var(--rosa-2);margin-bottom:5px}
.case-name{font-size:14px;font-weight:600;color:#fff}
.case-bot{padding:18px 20px}
.case-prob{font-size:11px;color:var(--texto2);line-height:1.5;margin-bottom:12px;padding-bottom:12px;border-bottom:.5px solid #eee}
.case-big{font-size:26px;font-weight:600;color:var(--rosa);line-height:1;letter-spacing:-.02em}
.case-lbl{font-size:11px;color:var(--texto2);margin-top:5px}

/* FAQ */
.tab-nav{display:flex;gap:4px;margin-bottom:20px;border-bottom:.5px solid var(--gris2);flex-wrap:wrap}
.tab-btn{font-size:12px;padding:8px 14px;border:none;background:none;cursor:pointer;color:var(--texto2);border-bottom:2px solid transparent;margin-bottom:-1px;font-family:var(--sans)}
.tab-btn.active{color:var(--rosa);border-bottom-color:var(--rosa);font-weight:600}
.faq-block{max-width:720px}
.faq-block:not(.active){display:none}
.faq-item{border-bottom:.5px solid var(--gris2);padding:16px 0;cursor:pointer}
.faq-item:first-child{border-top:.5px solid var(--gris2)}
.faq-q{font-size:14px;font-weight:500;color:var(--negro);display:flex;align-items:center;justify-content:space-between;gap:12px}
.faq-chev{color:var(--rosa);transition:transform .2s;flex-shrink:0}
.faq-chev.open{transform:rotate(180deg)}
.faq-a{font-size:13px;color:var(--texto2);line-height:1.65;margin-top:10px;display:none}
.faq-a.open{display:block}

/* Testimonios */
.testi-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.testi{background:var(--gris);border-radius:16px;padding:20px}
.testi-stars{color:var(--rosa);font-size:13px;margin-bottom:10px;letter-spacing:2px}
.testi-text{font-size:13px;color:var(--texto2);line-height:1.6;margin-bottom:14px;font-style:italic}
.testi-author{display:flex;align-items:center;gap:10px}
.testi-avatar{width:32px;height:32px;border-radius:50%;background:var(--rosa-light);display:flex;align-items:center;justify-content:center;font-size:12px;font-weight:600;color:var(--rosa-dark);flex-shrink:0}
.testi-name{font-size:13px;font-weight:600;color:var(--negro)}
.testi-biz{font-size:11px;color:var(--texto2)}

/* CTA */
.cta-band{background:var(--rosa);padding:56px 32px;text-align:center;position:relative;overflow:hidden}
.cta-band h2{font-size:28px;font-weight:600;color:#fff;margin-bottom:10px}
.cta-band p{font-size:15px;color:rgba(255,255,255,.88);margin-bottom:28px;max-width:480px;margin-left:auto;margin-right:auto;line-height:1.6}
.cta-w{background:#fff;color:var(--rosa);font-size:14px;padding:14px 28px;border-radius:30px;border:none;cursor:pointer;font-weight:600;display:inline-block}
.cta-mini{margin-top:14px;font-size:12px;color:rgba(255,255,255,.7)}

/* Footer */
.footer{background:var(--negro);padding:48px 32px 28px}
.footer-grid{max-width:var(--max);margin:0 auto;display:grid;grid-template-columns:2fr 1fr 1fr 1fr;gap:32px;margin-bottom:32px}
.footer-logo{font-family:'Playfair Display',Georgia,serif;font-size:24px;font-weight:800;color:#fff;margin-bottom:10px}
.footer-logo b{color:var(--rosa)}
.footer-about{font-size:13px;color:#999;line-height:1.6;max-width:280px}
.footer-col h4{font-size:12px;font-weight:600;color:#fff;text-transform:uppercase;letter-spacing:.06em;margin-bottom:14px}
.footer-col a{display:block;font-size:13px;color:#999;margin-bottom:9px}
.footer-col a:hover{color:var(--rosa-2)}
.footer-bottom{max-width:var(--max);margin:0 auto;padding-top:24px;border-top:.5px solid #333;display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:12px}
.footer-bottom span{font-size:12px;color:#777}

/* WhatsApp flotante */
.wa-float{position:fixed;bottom:24px;right:24px;width:56px;height:56px;border-radius:50%;background:var(--verde-wa);display:flex;align-items:center;justify-content:center;box-shadow:0 6px 20px rgba(37,211,102,.4);z-index:60;color:#fff;font-size:26px;transition:transform .2s}
.wa-float:hover{transform:scale(1.08)}

/* Páginas de servicio / contenido */
.benefits-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:14px}
.benefit{display:flex;gap:14px;padding:18px;border:.5px solid var(--gris2);border-radius:14px;background:#fff;background-repeat:no-repeat;background-position:right -10px bottom -10px;background-size:82px}
.benefit-ico{width:38px;height:38px;border-radius:10px;background:linear-gradient(135deg,var(--rosa-tint),var(--rosa-tint2));display:flex;align-items:center;justify-content:center;color:var(--rosa);font-size:17px;flex-shrink:0}
.benefit-t{font-size:14px;font-weight:600;color:var(--negro);margin-bottom:4px}
.benefit-d{font-size:12px;color:var(--texto2);line-height:1.5}
.steps-list{display:grid;gap:12px}
.step-row{display:flex;gap:16px;align-items:flex-start;padding:16px 18px;background:#fff;border-radius:14px;border:.5px solid var(--gris2)}
.step-n{width:30px;height:30px;border-radius:50%;background:var(--rosa);color:#fff;font-size:14px;font-weight:600;display:flex;align-items:center;justify-content:center;flex-shrink:0}
.step-c-t{font-size:14px;font-weight:600;color:var(--negro);margin-bottom:3px}
.step-c-d{font-size:12px;color:var(--texto2);line-height:1.55}
.compare-table{width:100%;border-collapse:collapse;font-size:13px;background:#fff;border-radius:14px;overflow:hidden;border:.5px solid var(--gris2)}
.compare-table th{background:var(--negro);color:#fff;font-size:12px;font-weight:600;padding:14px 16px;text-align:left}
.compare-table td{padding:13px 16px;border-bottom:.5px solid #f0f0f0;color:var(--texto2)}
.compare-table tr:last-child td{border-bottom:none}
.compare-table .yes{color:var(--rosa);font-weight:600}
.compare-table .feat{color:var(--negro);font-weight:600}

/* Page hero genérico */
.page-hero{max-width:var(--max);margin:0 auto;padding:16px 32px 40px}
.page-hero.center{text-align:center}
.page-hero .pill{display:inline-flex;align-items:center;gap:8px;font-size:11px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--rosa);margin-bottom:14px;background:var(--rosa-bg);padding:6px 14px;border-radius:20px}
.page-hero h1{font-size:36px;font-weight:600;line-height:1.12;color:var(--negro);margin-bottom:16px;letter-spacing:-.02em;max-width:760px}
.page-hero.center h1{margin-left:auto;margin-right:auto}
.page-hero h1 .em{color:var(--rosa)}
.page-hero .lead{font-size:16px;color:var(--texto2);line-height:1.7;max-width:660px;margin-bottom:24px}
.page-hero.center .lead{margin-left:auto;margin-right:auto}

/* Grid genérico tarjetas */
.card-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.card-grid.two{grid-template-columns:repeat(2,1fr)}
.gcard{border:.5px solid var(--gris2);border-radius:16px;padding:22px;background:#fff;transition:transform .2s,border-color .2s;background-repeat:no-repeat;background-position:right -18px center;background-size:128px}
.gcard:hover{transform:translateY(-3px);border-color:var(--rosa-light)}
.gcard-ico{width:42px;height:42px;background:linear-gradient(135deg,var(--rosa-tint),var(--rosa-tint2));border-radius:12px;display:flex;align-items:center;justify-content:center;color:var(--rosa);font-size:19px;margin-bottom:14px}
.gcard h3{font-size:16px;font-weight:600;color:var(--negro);margin-bottom:7px}
.gcard p{font-size:13px;color:var(--texto2);line-height:1.55;margin-bottom:12px}
.gcard .go{font-size:12px;color:var(--rosa);font-weight:600}

/* Responsive */
@media(max-width:860px){
  .hero-grid{grid-template-columns:1fr}
  .hero h1{font-size:32px}
  .hero-visual{max-width:360px;margin:0 auto}
  .metrics{grid-template-columns:repeat(2,1fr)}
  .svc-grid,.cases-strip,.testi-grid,.card-grid,.card-grid.two,.benefits-grid{grid-template-columns:1fr}
  .footer-grid{grid-template-columns:1fr 1fr}
  .nav-links{display:none;position:absolute;top:100%;left:0;right:0;background:#fff;flex-direction:column;padding:16px 32px;gap:14px;border-bottom:.5px solid var(--gris2)}
  .nav-links.open{display:flex}
  .nav-toggle{display:block}
  .section h2,.cta-band h2,.page-hero h1{font-size:24px}
}
@media(max-width:520px){
  .metrics{grid-template-columns:1fr}
  .footer-grid{grid-template-columns:1fr}
  .nav,.section,.hero,.cta-band,.footer{padding-left:20px;padding-right:20px}
}

/* Pulso del boton flotante de WhatsApp */
@media (prefers-reduced-motion: no-preference){
  @keyframes wa-pulse{
    0%{box-shadow:0 6px 20px rgba(37,211,102,.4),0 0 0 0 rgba(37,211,102,.55)}
    70%{box-shadow:0 6px 20px rgba(37,211,102,.4),0 0 0 18px rgba(37,211,102,0)}
    100%{box-shadow:0 6px 20px rgba(37,211,102,.4),0 0 0 0 rgba(37,211,102,0)}
  }
  .wa-float{animation:wa-pulse 2.2s ease-out infinite}
  .wa-float:hover{animation-play-state:paused}
  @keyframes cta-pulse{
    0%{box-shadow:0 0 0 0 rgba(212,67,126,.5)}
    70%{box-shadow:0 0 0 14px rgba(212,67,126,0)}
    100%{box-shadow:0 0 0 0 rgba(212,67,126,0)}
  }
  .nav-cta{animation:cta-pulse 2.2s ease-out infinite}
  .nav-cta:hover{animation-play-state:paused}
}

/* Imagen de contexto (marca de agua) detras del titulo de cada tarjeta de servicio */
.svc-grid .svc{background-repeat:no-repeat;background-position:right -14px center;background-size:165px}
.svc-grid .svc:nth-of-type(1){background-image:url("data:image/svg+xml,%3Csvg%20xmlns%3D%22http://www.w3.org/2000/svg%22%20viewBox%3D%220%200%20210%20160%22%3E%3Cg%20fill%3D%22none%22%20stroke%3D%22%23D4437E%22%20stroke-width%3D%223.2%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20opacity%3D%220.13%22%3E%3Ccircle%20cx%3D%2266%22%20cy%3D%2266%22%20r%3D%2234%22/%3E%3Cline%20x1%3D%2290%22%20y1%3D%2290%22%20x2%3D%22118%22%20y2%3D%22118%22/%3E%3Cpath%20d%3D%22M168%2038c0%2018-16%2030-16%2030s-16-12-16-30a16%2016%200%200%201%2032%200Z%22/%3E%3Ccircle%20cx%3D%22152%22%20cy%3D%2238%22%20r%3D%226%22/%3E%3Ccircle%20cx%3D%22120%22%20cy%3D%22120%22%20r%3D%223%22/%3E%3Ccircle%20cx%3D%22150%22%20cy%3D%22110%22%20r%3D%223%22/%3E%3C/g%3E%3C/svg%3E")}
.svc-grid .svc:nth-of-type(2){background-image:url("data:image/svg+xml,%3Csvg%20xmlns%3D%22http://www.w3.org/2000/svg%22%20viewBox%3D%220%200%20210%20160%22%3E%3Cg%20fill%3D%22none%22%20stroke%3D%22%23D4437E%22%20stroke-width%3D%223.2%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20opacity%3D%220.13%22%3E%3Cpath%20d%3D%22M44%2074h92v62H44z%22/%3E%3Cpath%20d%3D%22M36%2074l12-24h80l12%2024%22/%3E%3Cline%20x1%3D%2244%22%20y1%3D%2292%22%20x2%3D%22136%22%20y2%3D%2292%22/%3E%3Cpath%20d%3D%22M82%20136v-26h22v26%22/%3E%3Cpath%20d%3D%22M176%2034l6%2013%2014%202-10%2010%202%2014-12-7-12%207%202-14-10-10%2014-2z%22/%3E%3C/g%3E%3C/svg%3E")}
.svc-grid .svc:nth-of-type(3){background-image:url("data:image/svg+xml,%3Csvg%20xmlns%3D%22http://www.w3.org/2000/svg%22%20viewBox%3D%220%200%20210%20160%22%3E%3Cg%20fill%3D%22none%22%20stroke%3D%22%23D4437E%22%20stroke-width%3D%223.2%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20opacity%3D%220.13%22%3E%3Crect%20x%3D%2248%22%20y%3D%2258%22%20width%3D%2266%22%20height%3D%2250%22%20rx%3D%2212%22/%3E%3Cline%20x1%3D%2281%22%20y1%3D%2246%22%20x2%3D%2281%22%20y2%3D%2258%22/%3E%3Ccircle%20cx%3D%2281%22%20cy%3D%2242%22%20r%3D%225%22/%3E%3Ccircle%20cx%3D%2268%22%20cy%3D%2282%22%20r%3D%226%22/%3E%3Ccircle%20cx%3D%2294%22%20cy%3D%2282%22%20r%3D%226%22/%3E%3Cline%20x1%3D%2244%22%20y1%3D%2278%22%20x2%3D%2248%22%20y2%3D%2278%22/%3E%3Cline%20x1%3D%22114%22%20y1%3D%2278%22%20x2%3D%22118%22%20y2%3D%2278%22/%3E%3Crect%20x%3D%22132%22%20y%3D%2244%22%20width%3D%2258%22%20height%3D%2238%22%20rx%3D%2211%22/%3E%3Cpath%20d%3D%22M150%2082v13l13-13%22/%3E%3Ccircle%20cx%3D%22150%22%20cy%3D%2263%22%20r%3D%222.6%22/%3E%3Ccircle%20cx%3D%22161%22%20cy%3D%2263%22%20r%3D%222.6%22/%3E%3Ccircle%20cx%3D%22172%22%20cy%3D%2263%22%20r%3D%222.6%22/%3E%3C/g%3E%3C/svg%3E")}
.svc-grid .svc:nth-of-type(4){background-image:url("data:image/svg+xml,%3Csvg%20xmlns%3D%22http://www.w3.org/2000/svg%22%20viewBox%3D%220%200%20210%20160%22%3E%3Cg%20fill%3D%22none%22%20stroke%3D%22%23D4437E%22%20stroke-width%3D%223.2%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20opacity%3D%220.13%22%3E%3Ccircle%20cx%3D%2278%22%20cy%3D%2280%22%20r%3D%2240%22/%3E%3Cpath%20d%3D%22M78%2040a26%2040%200%200%200%200%2080a26%2040%200%200%200%200-80%22/%3E%3Cline%20x1%3D%2238%22%20y1%3D%2280%22%20x2%3D%22118%22%20y2%3D%2280%22/%3E%3Cpath%20d%3D%22M46%2058q32%2014%2064%200%22/%3E%3Cpath%20d%3D%22M46%20102q32-14%2064%200%22/%3E%3Cline%20x1%3D%22118%22%20y1%3D%2280%22%20x2%3D%22156%22%20y2%3D%2248%22/%3E%3Cline%20x1%3D%22118%22%20y1%3D%2280%22%20x2%3D%22170%22%20y2%3D%22100%22/%3E%3Ccircle%20cx%3D%22158%22%20cy%3D%2246%22%20r%3D%226%22/%3E%3Ccircle%20cx%3D%22172%22%20cy%3D%22102%22%20r%3D%226%22/%3E%3C/g%3E%3C/svg%3E")}
.svc-grid .svc:nth-of-type(5){background-image:url("data:image/svg+xml,%3Csvg%20xmlns%3D%22http://www.w3.org/2000/svg%22%20viewBox%3D%220%200%20210%20160%22%3E%3Cg%20fill%3D%22none%22%20stroke%3D%22%23D4437E%22%20stroke-width%3D%223.2%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20opacity%3D%220.13%22%3E%3Cline%20x1%3D%2240%22%20y1%3D%22128%22%20x2%3D%22120%22%20y2%3D%22128%22/%3E%3Crect%20x%3D%2246%22%20y%3D%2288%22%20width%3D%2215%22%20height%3D%2240%22/%3E%3Crect%20x%3D%2270%22%20y%3D%2266%22%20width%3D%2215%22%20height%3D%2262%22/%3E%3Crect%20x%3D%2294%22%20y%3D%22104%22%20width%3D%2215%22%20height%3D%2224%22/%3E%3Ccircle%20cx%3D%22158%22%20cy%3D%2258%22%20r%3D%2222%22/%3E%3Cpath%20d%3D%22M148%2058l7%207%2013-14%22/%3E%3C/g%3E%3C/svg%3E")}
.svc-grid .svc:nth-of-type(6){background-image:url("data:image/svg+xml,%3Csvg%20xmlns%3D%22http://www.w3.org/2000/svg%22%20viewBox%3D%220%200%20210%20160%22%3E%3Cg%20fill%3D%22none%22%20stroke%3D%22%23D4437E%22%20stroke-width%3D%223.2%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20opacity%3D%220.13%22%3E%3Cpath%20d%3D%22M42%20124h88%22/%3E%3Cpath%20d%3D%22M42%20124V52%22/%3E%3Cpolyline%20points%3D%2248%20110%2072%2086%2094%2098%20122%2056%22/%3E%3Cpolyline%20points%3D%22110%2056%20122%2056%20122%2068%22/%3E%3Ccircle%20cx%3D%22160%22%20cy%3D%22104%22%20r%3D%2220%22/%3E%3Ccircle%20cx%3D%22160%22%20cy%3D%22104%22%20r%3D%2211%22/%3E%3Ccircle%20cx%3D%22160%22%20cy%3D%22104%22%20r%3D%223%22/%3E%3C/g%3E%3C/svg%3E")}
@media(max-width:860px){.svc-grid .svc{background-size:150px;background-position:right -10px top 30px}}

/* Imagen de contexto (marca de agua) por sector en tarjetas de casos de exito */
.cases-strip .case{background-repeat:no-repeat;background-position:right -12px bottom -6px;background-size:138px}
.cases-strip .case:nth-of-type(1){background-image:url("data:image/svg+xml,%3Csvg%20xmlns%3D%22http://www.w3.org/2000/svg%22%20viewBox%3D%220%200%20210%20170%22%3E%3Cg%20fill%3D%22none%22%20stroke%3D%22%23D4437E%22%20stroke-width%3D%223.2%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20opacity%3D%220.12%22%3E%3Cpath%20d%3D%22M85%2058l29-16%2029%2016%22/%3E%3Cpath%20d%3D%22M114%2042c0-7%208-8%208-14%22/%3E%3Cpath%20d%3D%22M92%2058l-12%2020%2010%207%206-6v46h40v-46l6%206%2010-7-12-20%22/%3E%3Cpath%20d%3D%22M96%2096h38%22/%3E%3C/g%3E%3C/svg%3E")}
.cases-strip .case:nth-of-type(2){background-image:url("data:image/svg+xml,%3Csvg%20xmlns%3D%22http://www.w3.org/2000/svg%22%20viewBox%3D%220%200%20210%20170%22%3E%3Cg%20fill%3D%22none%22%20stroke%3D%22%23D4437E%22%20stroke-width%3D%223.2%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20opacity%3D%220.12%22%3E%3Ccircle%20cx%3D%22120%22%20cy%3D%2273%22%20r%3D%2212%22/%3E%3Ccircle%20cx%3D%22138%22%20cy%3D%2286%22%20r%3D%2212%22/%3E%3Ccircle%20cx%3D%22131%22%20cy%3D%22107%22%20r%3D%2212%22/%3E%3Ccircle%20cx%3D%22109%22%20cy%3D%22107%22%20r%3D%2212%22/%3E%3Ccircle%20cx%3D%22102%22%20cy%3D%2286%22%20r%3D%2212%22/%3E%3Ccircle%20cx%3D%22120%22%20cy%3D%2292%22%20r%3D%227%22/%3E%3Cpath%20d%3D%22M168%2060l3%209%209%203-9%203-3%209-3-9-9-3%209-3z%22/%3E%3Cpath%20d%3D%22M158%20112l2%206%206%202-6%202-2%206-2-6-6-2%206-2z%22/%3E%3C/g%3E%3C/svg%3E")}
.cases-strip .case:nth-of-type(3){background-image:url("data:image/svg+xml,%3Csvg%20xmlns%3D%22http://www.w3.org/2000/svg%22%20viewBox%3D%220%200%20210%20170%22%3E%3Cg%20fill%3D%22none%22%20stroke%3D%22%23D4437E%22%20stroke-width%3D%223.2%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20opacity%3D%220.12%22%3E%3Cpath%20d%3D%22M120%2050v76%22/%3E%3Cpath%20d%3D%22M104%20126h32%22/%3E%3Ccircle%20cx%3D%22120%22%20cy%3D%2250%22%20r%3D%225%22/%3E%3Cpath%20d%3D%22M72%2066h96%22/%3E%3Cpath%20d%3D%22M72%2066l-13%2026%22/%3E%3Cpath%20d%3D%22M72%2066l13%2026%22/%3E%3Cpath%20d%3D%22M55%2092a17%209%200%200%200%2034%200z%22/%3E%3Cpath%20d%3D%22M168%2066l-13%2026%22/%3E%3Cpath%20d%3D%22M168%2066l13%2026%22/%3E%3Cpath%20d%3D%22M151%2092a17%209%200%200%200%2034%200z%22/%3E%3C/g%3E%3C/svg%3E")}

/* Barra social superpuesta */
.social-bar{position:fixed;left:0;top:50%;transform:translateY(-50%);z-index:61;display:flex;flex-direction:column;border-radius:0 12px 12px 0;overflow:hidden;box-shadow:0 6px 22px rgba(0,0,0,.18)}
.social-bar .sb{width:46px;height:46px;display:flex;align-items:center;justify-content:center;transition:filter .15s}
.social-bar .sb svg{height:20px;width:auto;display:block}
.social-bar .sb:hover{filter:brightness(1.12)}
.sb-fb{background:#1877F2}
.sb-yt{background:#FF0000}
.sb-ig{background:linear-gradient(45deg,#f09433,#e6683c,#dc2743,#cc2366,#bc1888)}
.sb-tt{background:#010101}
.sb-li{background:#0A66C2}
@media(max-width:600px){
  .social-bar .sb{width:38px;height:38px}
  .social-bar .sb svg{height:17px}
}

/* Fotos reales de fondo en tarjetas de Servicios (piloto) */
.svc-grid .svc{background-size:cover;background-position:center}
.svc-grid .svc:nth-of-type(1){background-image:linear-gradient(rgba(255,255,255,.82),rgba(255,255,255,.9)),url(img/svc1.jpg?v=3)}
.svc-grid .svc:nth-of-type(2){background-image:linear-gradient(rgba(255,255,255,.82),rgba(255,255,255,.9)),url(img/svc2.jpg?v=3)}
.svc-grid .svc:nth-of-type(3){background-image:linear-gradient(rgba(255,255,255,.82),rgba(255,255,255,.9)),url(img/svc3.jpg?v=3)}
.svc-grid .svc:nth-of-type(4){background-image:linear-gradient(rgba(255,255,255,.82),rgba(255,255,255,.9)),url(img/svc4.jpg?v=3)}
.svc-grid .svc:nth-of-type(5){background-image:linear-gradient(rgba(255,255,255,.82),rgba(255,255,255,.9)),url(img/svc5.jpg?v=3)}
.svc-grid .svc:nth-of-type(6){background-image:linear-gradient(rgba(255,255,255,.82),rgba(255,255,255,.9)),url(img/svc6.jpg?v=3)}

/* Fotos casos */
.cases-strip .case{background-size:cover;background-position:center}
.cases-strip .case:nth-of-type(1){background-image:linear-gradient(rgba(255,255,255,.8),rgba(255,255,255,.88)),url(img/fashion.jpg?v=3)}
.cases-strip .case:nth-of-type(2){background-image:linear-gradient(rgba(255,255,255,.8),rgba(255,255,255,.88)),url(img/beauty.jpg?v=3)}
.cases-strip .case:nth-of-type(3){background-image:linear-gradient(rgba(255,255,255,.8),rgba(255,255,255,.88)),url(img/legal.jpg?v=3)}

/* Flujo "Cómo funciona" (pasos con flechas direccionales) */
.flow{display:flex;align-items:stretch;justify-content:center;flex-wrap:nowrap;gap:0;margin-top:24px}
.flow-step{flex:1 1 0;min-width:0;background:#fff;border-radius:16px;padding:24px 18px;text-align:center;box-shadow:0 8px 24px rgba(212,67,126,.12);position:relative}
.flow-step--win{background:linear-gradient(160deg,#fff,#FDEAF2);border:1.5px solid var(--rosa-light)}
.flow-n{width:48px;height:48px;border-radius:50%;background:linear-gradient(135deg,var(--rosa),var(--rosa-2));color:#fff;font-weight:700;font-size:19px;display:flex;align-items:center;justify-content:center;margin:0 auto 14px;box-shadow:0 6px 16px rgba(212,67,126,.4)}
.flow-t{font-size:15px;font-weight:600;color:var(--negro);margin-bottom:6px}
.flow-d{font-size:12.5px;color:var(--texto2);line-height:1.5}
.flow-arrow{display:flex;align-items:center;justify-content:center;color:var(--rosa);font-size:30px;flex:0 0 auto;padding:0 4px}
@media(max-width:760px){
  .flow{flex-direction:column;align-items:stretch}
  .flow-step{width:100%}
  .flow-arrow{transform:rotate(90deg);padding:6px 0}
}

/* Artículos de blog */
.article{max-width:768px}
.article-hero{height:300px;border-radius:18px;background-size:cover;background-position:center;margin:0 auto 26px;max-width:768px;box-shadow:0 10px 30px rgba(114,36,62,.14)}
.article h1{font-size:33px;font-weight:700;color:var(--negro);line-height:1.16;margin:6px 0 8px;letter-spacing:-.02em;max-width:none}
.article-meta{font-size:13px;color:var(--texto2);margin-bottom:22px;display:flex;gap:10px;flex-wrap:wrap;align-items:center}
.article-meta .dotsep{width:4px;height:4px;border-radius:50%;background:var(--rosa-light)}
.article-lead{font-size:17px;line-height:1.7;color:var(--negro);background:var(--rosa-bg);border-left:4px solid var(--rosa);padding:16px 20px;border-radius:0 12px 12px 0;margin-bottom:28px;font-weight:500}
.article h2{font-size:23px;font-weight:700;color:var(--negro);margin:34px 0 12px;letter-spacing:-.01em}
.article p{font-size:15.5px;line-height:1.85;color:var(--texto);margin-bottom:15px;max-width:none}
.article ul,.article ol{margin:0 0 18px 24px}
.article li{font-size:15.5px;line-height:1.75;color:var(--texto);margin-bottom:9px}
.article strong{color:var(--negro)}
.callout{background:linear-gradient(135deg,#fff,#FDEAF2);border:1px solid var(--rosa-light);border-radius:16px;padding:22px 24px;margin:26px 0;box-shadow:0 8px 24px rgba(212,67,126,.1)}
.callout-label{font-size:11px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--rosa);margin-bottom:10px}
.callout p{font-style:italic;color:var(--texto);margin-bottom:8px}
.callout p:last-child{margin-bottom:0}
.bib{font-size:13px;color:var(--texto2);line-height:1.6;margin-left:20px}
.bib li{margin-bottom:9px;font-size:13px;color:var(--texto2)}
.bib a{color:var(--rosa)}
.faq-q2{font-size:16px;font-weight:600;color:var(--negro);margin:18px 0 6px}
.faq-a2{font-size:15px;color:var(--texto2);line-height:1.7;margin-bottom:10px}
.article-back{display:inline-block;margin-top:8px;font-size:14px;color:var(--rosa);font-weight:600}

/* Componentes de recursos */
.gl-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:14px;margin-top:24px}
.gl-term{background:#fff;border:.5px solid var(--gris2);border-radius:14px;padding:18px 20px}
.gl-term h3{font-size:15px;font-weight:700;color:var(--rosa);margin-bottom:6px}
.gl-term p{font-size:13.5px;color:var(--texto2);line-height:1.6;margin:0}
.calc{max-width:560px;margin:24px 0;background:#fff;border:.5px solid var(--gris2);border-radius:18px;padding:26px}
.calc-row{margin-bottom:16px}
.calc-row label{display:block;font-size:13px;color:var(--texto);margin-bottom:6px;font-weight:500}
.calc-row input{width:170px;max-width:100%;padding:10px 12px;border:1px solid var(--gris2);border-radius:10px;font-size:15px;font-family:var(--sans)}
.calc-out{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin-top:20px}
.calc-card{background:var(--rosa-bg);border-radius:14px;padding:18px;text-align:center}
.calc .calc-big{font-size:21px;font-weight:700;color:var(--rosa);line-height:1.1}
.calc .calc-lbl{font-size:11px;color:var(--texto2);margin-top:6px}
.checklist{display:grid;gap:10px;margin-top:22px;max-width:700px}
.chk{display:flex;align-items:flex-start;gap:12px;background:#fff;border:.5px solid var(--gris2);border-radius:12px;padding:14px 16px;cursor:pointer;font-size:14.5px;color:var(--texto);line-height:1.5}
.chk input{margin-top:3px;width:18px;height:18px;accent-color:var(--rosa);flex-shrink:0}
@media(max-width:680px){.gl-grid{grid-template-columns:1fr}.calc-out{grid-template-columns:1fr}}